Nielson on Blogging

Jakob Nielson has posted a new article, Write Articles, Not Blog Postings. In the article, he makes the case for writing substantial content over shallow blog posts if your goal is to establish yourself as a person with world-class expertise.

In response, I can only say these things:

1. I'm not being shallow by choice!
   
2. The world really seems to enjoy shallow (see popular culture for example).
   
3. Blogs and blog posts seem to have their places. What would you say those places are, Mr. Nielson?
   
4. Did you examine and contemplate the quality content this blog has to offer before writing such an obnoxious and elitist article?
   
5. Usability is for sissies.
   
6. Who made you the expert?
   
7. Watch this blog will change the world! Then what will you say?
   
8. You can pack a lot of meaningful content in a few words if you know what you're doing.
   
9. Sometimes people don't need to be hit over the head. Sometimes people need only a nudge.
   
10. Some people only have time to blog.
    
11. Somebody is a tad bit pretentious.
    
12. What if a person isn't trying to establish himself as having world-class expertise? Why isn't Nielson telling other people with other goals what to do? How is anybody going to know what to do if Nielson doesn't say anything? I'm lost without his words of guidance. Whatever will I do?
13. When is Nielson going to get a real job? What was the last real thing he did?